Masthead - Name of the Magazine
Lead - The introductory paragraph of an article. Usually written in bold or capitals.
Pugs - Placed at the top left and right hand corners of the paper and are known as the 'ears' of the page. The price of the paper, the logo or a promotion are often positioned there.
Slogan - A motto
Sell Lines - Text on the cover that helps to sell the magazine to the audience
Headline - Main Story in the magazine
Buzz Words - "Wow", "Exclusive", "Free" are all examples of this.
Caption - Description of an image
Anchorage Text - The way in which text helps to pin down the meaning of a picture and vice versa
Puffs - Colourful boxes promoting features inside the magazine
Strap Line - Memorable phrase that is recognisable to a brand
Drop Capitals - Really big letter, which start of an article
Banner - Text, which stands out because it's on a coloured background
Copy - The main text
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